Want a better way to plan B2B Marketing?
So did we. Frustrated at needing to keep track of marketing plans across multiple systems, Tayona Digital founder Steven Manifold turned to low-code visual programming platforms to build his own. Read his journey below.
The origin story
After 25 years working in B2B marketing, including as a CMO and for some of the world’s most respected and forward-thinking brands, there was an ever-present niggle. I had never found an easy way to explain to someone what my marketing plan was.
I created plans in excel – able to quickly add and remove layers of activity and sum up how it contributed to the business. I stored the activity in a combination of CRM, marketing automation and project management tools, and when I needed to share it I turned back to Microsoft and spent hours creating pretty charts to share with stakeholders.
It was a mess. AI meant I became more efficient at doing the reporting, but it didn’t solve the root cause. I needed a way to capture my plans like excel. Model and track real-time results like my CRM. And share it with colleagues in visually interesting and easy to understand ways.
I asked my network - they too struggled with the same issues but none had found the killer app. Marketing Resource Management (MRM) was a possible option, but it was expensive and focused too much on asset management. I even commissioned a survey of marketing leaders to see if I really was alone in my thinking. I wasn’t.
Then I found low-code/no-code visual programming tools that gave me the platform to build what I needed.
Drawing on my early career experience of configuring HR & Payroll applications as a consultant (and decades working for tech companies), it felt natural to ‘program’ a B2B planning app of my own.
After using it in my fractional CMO and consulting work, I figured others might benefit too. So here it is. Available for you to use. A simple B2B Marketing planning tool at low cost with powerful benefits.
Tayona B2B Planr
Other Services Available
Tayona Digital, the provider of the B2B Planr application, also offers additional services to help you get the most from your B2B marketing. Visit tayonadigital.com for more information.
Strategy Advisory
Development of potential strategies and business planning to show how marketing can help achieve business growth.
Fractional CMO
Tap into experienced marketing leadership and execution help at a fraction of the cost of a full-time CMO or marketing director.
Marketing Consultancy
Ad-hoc support or advice on planning and executing B2B marketing, available on an hourly, daily, or weekly basis.
Contact Us
Tayona Digital Ltd is registered in the United Kingdom. To find out more, please get in touch!